I recently finished the book, "The Master Plan of Evangelism [second edition, abridged]" by Robert E. Coleman, and was amazed by how timely it is. Originally published in 1963, the 85th printing was in 2003.
There are many thoughts on the best way to reach the average "Unchurched Urkle" in the United States here in the early days of the 21st century. Some are still effective and work well and others are quickly showing signs of age and ineffectiveness.
Having read a ton of stuff on evangelism in recent years, this book was refreshing to me. Even though it was written over 40 years ago, I found myself making immediate, relevant application for today.
In some ways it has "filled in the gaps" in my thinking about our current evangelism strategies and has helped me to "round them out" in a stronger way for the long haul.
Coleman's description of the "Master's plan*" is a timeless, long term, and cost- effective way of making disciples of Jesus Christ. It emphasizes the importance of growing strong believers who in turn, can and do begin making disciples. In the process, the results are eventually multiplied in an exponential way.
Just makes sense.
A few stand-out quotes to follow.
* Not to be confused with Kirk Cameron and Ray "banana man" Comfort's TV show of a similar name...