Everyone present yesterday at Fellowship Church received this bag of promotional/invitational items following the services.
Pretty cool stuff.
I think that giving your church members and attenders great tools to make it easy to invite friends and family is generally better than using mass media invitations. It's a mix of produced quality and personal touch.
It also helps if they are very excited about what's going on at your church, and really do want to invite people. The church then becomes the "street team" and partners with the staff to reach out to those far from God.
That was definitely the case at Fellowship Church, yesterday. People grabbed this stuff up like crazy.